Tuesday, May 19, 2020
Taylor Armstrong Marketing November 17, 2011 Table of Contents * IntroductionÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.Pages 3-4 * Current Marketing SituationÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.Pages 4-5 * Marketing Mix and Target MarketÃ¢â¬ ¦Ã¢â¬ ¦..Pages 6-7 * Executive SummaryÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Page 8 * Work CitedÃ¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦..Page 9 Introduction to the company and Industry Skullcandy is a company that marketing and sells many things. These things may vary from headphones and earphones all the way to clothing such as hats and T-shirts. Skullcandy was founded by Rick Alden in Park City, Utah. (Wikipedia, 2011) Rick started it in 2003 by a product called the Skullcandy Portable Link. The Skullcandy Portable Link is a headphone that uses the LINK system and is combined withÃ¢â¬ ¦show more contentÃ¢â¬ ¦(Russell, 2011) Also, another weakness that Skullcandy has been getting major negative feedback on the durability of the headphones and needs to fix it as soon as possible. (Russell, 2011) Skullcandy has many opportunities because the company just started and doesnÃ¢â¬â¢t know its full potential yet. Skullcandy headphones have been making great strides in new designs and new product types. (Russell, 2011) They have also been putting out clothing and other accessories such as hats, sunglasses, and are in the works of starting a shoe design with DC, which is a shoe company known for making skating shoes. Stocks have been going up for Skullcandy so they should expect more people to buy in to what they are about and help them become a household name. (Russell, 2011) Some of the threats or competition for Skullcandy headphones is Sony. Sony is a big name in electronics and also makes headphones of all kinds. Sony already has many years on Skullcandy and has proven its reliability. Another threat to bring Skullcandy down is the fact that it has expanded to other products. Since the company started, Skullcandy has relied on its headphones and earphones to bring in money. Skullcandy needs to branch out and find the next thing that will separate it for otherShow MoreRelatedSwot Analysis Of Skullcandy1716 Words Ã |Ã 7 PagesButler BUA450 Skullcandy Skullcandy was founded in 2003 by Rick Alden in Park City, Utah. The idea came to him in 2001 when he was riding on a ski lift while listening to music. His phone rang and he had to change his headphones over to the phone. ThatÃ¢â¬â¢s when he told himself he wished there was headphones that you could use both on a Mp3 player and a cell phone. In 2002, he created his first prototype called Link, that were a hit. His company grew fast that he started to make headphones to go insideRead MoreHeadphones : The Isolation Phenomenon870 Words Ã |Ã 4 Pages Headphones: The Isolation Phenomenon One of the most significant restrictions on free immigration in the United States, was the Exclusion Act of 1882. The law was intended to prohibit the migration of Chinese Laborers, which isolated the Chinese people from Americans. In the 21st century, inventers have developed advanced headphones that enables the consumer to listen to different forms of media from different states and countries while simultaneously isolating them from the present world aroundRead MoreHow Headphones And The Acoustic Transducer Became The Most Important Building Block Of All Electronic Devices Essay1261 Words Ã |Ã 6 Pagesprobes, etc. Headphones, for instance, are based on the loudspeaker system which works thanks to the acoustic transducer. They may look mundane in our daily life, but each element inside the headphones denotes significant innovations in human history. How do headphones work and what are the secrets that lie inside? The objective of this essay is to describe and clarify the main technology that headphones employ. Therefore, it will be explored different elements that make headphones so much used todayRead MoreUnder Armour s Vision Statement Essay1374 Words Ã |Ã 6 Pages(Austin, TX) 138,780 Competitors Skullcandy (Revenue: $200 Million 2012), a custom headphone and apparel company that started out of Park City, Utah. Skullcandy latched onto the action sports community and quickly started sponsoring athletes, who took the product right to the desired market and allowed the company to form a solid customer base. The action sports community was used to keep the company viable through the hard start-up years. Eventually, Skullcandy was able to parley that popularityRead MoreExamples Of Five Richest Black Athletes And Their Net Worth1059 Words Ã |Ã 5 Pagesthe Chicago Bulls. His salary in 2014 is $17.6 million. After being drafted by the Bulls in 2008, Rose signed a shoe deal with Adidas for $1 million per year. He has also signed with Wilson Sporting Goods. Other endorsement deals include Skullcandy headphones, Powerade, Force Factor sports drinks and a suburban Chicago Nissan dealership. His agent is former Bulls guard, B. J. Armstrong. Rose was traded to the New York Knicks in 2016 and signed with the Cleveland Cavaliers in 2017. Read MoreThe Allure Of Luxury By Chuck Palahniuk1147 Words Ã |Ã 5 Pagesexample, an individual may not be able to afford a Lamborghini Aventador, by he or she may purchase a 4 Series BMW luxury sedan. College students may not be able to afford some high end thousand dollar Sennheisers, however, instead of wearing Skullcandy headphones they could associate themselves with famous artist Dr. Dre by wearing a pair of Beats. This craving luxury has definitely spread to simple consumables such as Evian water advertised as if it was liqueur. A Dasani water commercial advertisedRead MoreMarketing Mix Analysis, And s Growth Matrix3309 Words Ã |Ã 14 Pagesa global brand since its release in 2008. People have criticized their products, calling them overrated. Our goal today isnÃ¢â¬â¢t to review the products Beats has released, but to analyze the strategies Beats went through to become the best selling headphone company. It is important to understand the strategies companies have used to learn from not only their successes but also their failures. This report will address and highlight strategies such as: Porters five forces, Marketing mix analysis, and
Wednesday, May 6, 2020
Privacy, it is the one thing that we seem to not have enough of. But the question must be asked, Ã¢â¬Å"Whose fault is that?Ã¢â¬ The answer is quite simple, ours. Social media is the number one cause of lack of privacy. It is something about social media that make us loose our sense of reason and place all sorts of personal information on the Internet for all the world to see. But, social media is not the only reason for the privacy breech. There are many reasons, and computer hackers are just one. Our email information is sold, bank loans, mortgages, and the list could go on and on. Computers are one of the worldÃ¢â¬â¢s greatest inventions, and sadly, one of the worst. Thanks to computers, there are so many things we can do from the comfort of our own home. We can do our banking online, pay our bills, go to school, look for jobs, and so on. Computers have made us all lazy. They have also made us unconcerned, at least up until recently, with our privacy. We all know there are bad people in this world, but it seems to be that we have forgotten that there are some very, very smart people in this world as well. It took a very smart person to invent the computer, to figure out the inner workings. But if one person can do this many can do this. Enter the computer hacker. A computer hacker is someone who can break into your computer and steal whatever information you have in your system. All of your private information that you think is safe, is not safe anymore. These hackers can take theShow MoreRelatedThe Freedom Of Expression And Privacy Of Citizens1471 Words Ã |Ã 6 Pagesquestioning freedoms and privacy of citizens. One of these freedoms that is being questioned is the freedom of expression. The freedom of expression, as freedomhouse.org stated, Ã¢â¬Å"is the right of every individual to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers Ã¢â¬ (Freedom of Expression). This freedom is described in Article 19 in the Universal Declaration of Human Rights. The other issue, privacy, is also importantRead MoreWhy Companies On Social Media Is Overstepping Their Boundaries And What Should Be Done Essay1646 Words Ã |Ã 7 Pagesfor the world to see. The only problem when it comes to that is what happens once that information has been posted. The information you post online can be used for any reason, and sometimes, without your consent. Jacob Silverman, author of Terms of Service, believes that anything you post online is being abused by companies and even the social media sites themselves, and I agree with him on that. In the following essay, I will explain to you why companies on social media are overstepping their boundariesRead MoreThe Lack of Privacy over the Internet1375 Words Ã |Ã 5 PagesIt is apparent, that privacy is becoming less of a factor to people now days and technology contributes to it. Technology is a big part of the problem in many ways. Camera are installed almost everywhere, that make it almost impossible to not have your every movement accounted for with the use of CCTV (Closed Circuit Television). Social media also contributes to the lack of privacy one may have, by ones choice to post about their private lives in cluding their family and friends. With so manyRead MoreNegative Effects Of Social Media811 Words Ã |Ã 4 Pages The Negative Impacts of Using Social Media What is the impact of long-term social media use on Americans? Social media has been one of the most influential activities for young Americans and the Americans as a whole. According to the statistic from Ã¢â¬Å"Use of Social Media by US Adults According to Age Group, 2016,Ã¢â¬ 86 percents of adult Americans use the Internet such as Facebook, Instagram, LinkedIn, Pinterest, and Twitter. This statistic shows that most of the peopleRead MoreShould there Be Regulations on Social Media Privacy for Juveniles1140 Words Ã |Ã 5 Pagesyears, the privacy issues on social media have aroused controversial debates. It was argued by Albarran that people are losing control over their personal privacy, given the rapid boom of social sharing (146). No matter what viewpoint one holds towards secrecy, it is undeniable that the intrusion of social media privacy has become so intense that should no one ignore the possible consequences: UsersÃ¢â¬â¢ information is constantly exploited for comm ercial use, while privacy loopholes on social networkingRead MoreTechnology Has Made Many Advancements1648 Words Ã |Ã 7 PagesRiki Sanghvi COMM 100 Privacy Technology has made many advancements in the recent years. The first computer was built in 1946 by J. Presper Eckert and John Mauchly at the University of Pennsylvania. Without this invention who knows where we would be today because this brought up many other designs like websites and apps that can be accessed anywhere at any point in time. With the birth of the computer comes the birth of social media which according to Hale (2015) began 1997 with a websiteRead MoreThe Negative Impact Of Social Media852 Words Ã |Ã 4 PagesThe Negative Impact of Social Media According to the Pew Research Center, Ã¢â¬Å"41% of social media-users have experienced at least one negative outcome as a result of using a social networking site.Ã¢â¬ In this article, Norton uses logos, pathos, and ethos to explain his standpoint to his audience. Logos are used when Norton brings up the legal issues of social media such as privacy concerns. Bringing the reader into NortonÃ¢â¬â¢s own personal experiences of abuse and name-calling uses pathos. Finally, ethosRead MoreIs Personal Privacy At Risk From Social Media?1624 Words Ã |Ã 7 PagesIs personal privacy at risk due to social media? Since the creation of the first social media site in the late 1990s, over 2 billion people around the world use social media every day. Over the past decade personal and professional life have gradually become overwhelmed with social media, such as Facebook, YouTube, and Twitter. What all these sites have in common is that they enable people to share, communicate, connect, and build careers while enjoying their social lives. In this world, people haveRead MoreSocial Medias Impact On American Society1598 Words Ã |Ã 7 Pagesthe United States, social media has had a major impact in American society. It has a profound influence and intertwined itself in almost every aspect of the average AmericanÃ¢â¬â¢s life. It ranges from providing updates of location of a person(s), events, and sharing personal moments. Even different industries are utilizing social media as a platform for communication, information, and sales mediums. One industry, the health care field has seen a rise in the ut ilization of social media. For instance, anRead MoreReasons Why I Avoid Social Networking Services996 Words Ã |Ã 4 Pageshave been asked to either stop using a social network or to join a specific social network; like Facebook. We have these two authors; Alan Norton and Dan Fletcher, they give their reasons why we shouldnÃ¢â¬â¢t use social networks and why they donÃ¢â¬â¢t use them in their essays. Which are, respectively, Ã¢â¬Å"10 Reasons Why I Avoid Social Networking ServicesÃ¢â¬ and Ã¢â¬Å"How Facebook is Redefining Privacy.Ã¢â¬ In my opinion, it should be up to the reader what they decide to do on social network services. One should have the
Shahryar is the fictional Sassanid King of male monarchs inOne Thousand and One Nights. He hears narratives narrated by his married woman. Scheherazade. He ruled over Iranian Empire and its next islands and Lowlandss. even every bit far as China. He is a Sassanid. but non a Muslim. In the narrative. Shahryar revenges betrayal by his married woman. The incident go him mad and he decided to take a married woman every dark and hold them executed the following forenoon. this happened for three back-to-back old ages until he met Scheherazade. For 1001 darks. she adopts a mechanism to maintain her ego from the Ã¢â¬Ëdeath penaltyÃ¢â¬â¢ on every new bride: she tells Shahryar a narrative. each clip halting at morning with a cliffhanger. therefore coercing him to maintain her alive for another twenty-four hours so that she can finish the narrative the following dark. Through the narrative. it becomes evident that there is no demand to be moraaly honorably ; thhis is the manner to maintain friends. We will write a custom essay sample on Tale Of The Porter Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page a cut down the extent of unfriendly onslaughts from opposing parties. It besides becomes obvious that treachery does non bring forth good fruits. as depited by the determination of the Great Persian King who vowed to kill his new bride every twenty-four hours. It is in interity and earnestness that we can prolong the intestine of partnership that contains all the dwellers of the Earth ; it is by the arm of trust and recognition of the feelings and desires of others with regard tpo our determinations that we can do life worth livng for others. The narrative narrated Teach priceless lessons that may be found in most faiths of the universe: neer enage in unrestricted behevors becase they are inherently destrctutive. Avoid the contact of evildoers if you donÃ¢â¬â¢t want to transgress. Prosecute in your chases daily. you would see them come to past in yearss in front. These are a few things that can be extracted fro the lessons ; hey are so absorbing that the male monarch continually desires to hear from from clip to clip. and susstained the life of his beautiful bride. one more dark.
Wednesday, April 22, 2020
Introduction The resort and spa business has over the years developed into global phenomena as businesses acknowledge the unique needs of travellers and business people. The resort and spa industry is one of the industries that have experienced growth through implementation of different strategies and processes within the hotel industry.Advertising We will write a custom essay sample on Resort and Spas specifically for you for only $16.05 $11/page Learn More As a result, this essay is going to analyze two factors that are going to be analyzed in respect to implementation of strategies in the resort and spa industry. Strategic management is an important ingredient in the success of any organization since it involves planning for the purpose of achieving organizational goals. Strategic goals and initiatives are imperative in the development of the resort and spa industry especially in this competitive world of business. The issue of segmentation and cost d ifferentiation are going to be compared and contrasted as towards their effectiveness in the resort and spa business. Strategic management has been used in changing the business environment for any business in the world. As a result, this essay is going to analyze the effects of strategic management on the implementation of business processes. In particular, the essay is going to analyze the effects of strategic management in the resort and spa industry. We are going to analyze the key difference and aims of the two strategies of cost leadership/focus and segmentation in this industry. Analysis of the Resort and Spa Business The resort and spa business has evolved over the years from a traditional craft to a multi-billion industry in the world. The intense competition in the world has seen hotels groups launch services to reach out to their customers in this segment. As a result, different strategies have been deployed in ensuring that customers sample services from certain service providers (Bodeker, G. Cohen, M, 2012). In this case, strategic management has been used in roping in talent, cost techniques or services in a bid of ensuring differentiation in the industry as the resorts scout for more business. Strategic management has been used in achieving long term objectives of an organization in all fields including the resort and spa industry (Hing, N. Breen, H, 2009). Some of the strategic management techniques that have been used in the resort and spa business include conducting business analysis on the industry. For instance, we make use of SWOT and PESTEL analysis in the process of analysing industry strengths and weaknesses (Johnson, G., Whittington, R. Scholes, K, 2011).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The development of some of the top notch resort and spa business had to conduct business analysis for their business to understand and come up with informative strategies. Through the use of SWOT analysis, resorts and spa industry players try to analyze the external opportunities and threats that exist in the market. Whilst, at the same time looking at the internal structures of an organization to determine the viability of undertaking organizational goals. Strategic management relies on the issues gathered through these SWOT and PESTEL analyses in relation to adopted organizational goals and objectives (Baum, 2006) The resort and spa industry is a unique industry where service and cost are the main drivers of growth and competition. As a result, this industry has undergone a lot of transformation to meet with the needs and expectations of the customers. The resort and spa industry grew in the past years when the element of health and fitness came into the hotel industry. As a result, many hotels started with offering spa treatments to its customers with the aim of attracting more customers (Cohen, M. Bodeker, G, 2012) . Moreover, some health and fitness centres introduced spa treatments that inculcated massages and treatments as a niche service within the hospitality industry. In the hotel industry and segment, resorts introduced spas as a means of increasing its service and products to its customers. However, many spas were launched all over the globe offering different kinds of treatments (OÃ¢â¬â¢Fallon, M. Rutherford, D, 2010). The concentration of spas in different locations all over the world led to the mushrooming of spas which offered poor services and at the same time were run by untrained staff. For instance, in India and Malaysia, the resort and spa industry in plagued with an influx of spas which were unregulated and offering poor services (Kaye, 2007). In some cases, brothels were disguised as spas and this did not help much in boosting the spa industry. Thus, some resorts and spas came up with purely unique premium wellness and treatment services under a segmentation strategy (Oon charoen, N. Ussahawanitchakit, P, 2008). Segmentation vs. Cost Leadership/Focus in Resort and Spa Industry In the resort and spa industry, several factors are used in the development of business and this includes two major factors. These factors are service and cost which drive the resort and spa industry in all global locations where hotels and other amenities are located. When to we analyse segmentation we have to look at the services offered within the resort and spa industry (Hill, C. Jones, G, 2009).Advertising We will write a custom essay sample on Resort and Spas specifically for you for only $16.05 $11/page Learn More We also have to look into human resources/staff, training and support services needed to offer these services. While on the other hand we have to analyse cost within the resort and spa industry and how this factor affects the industry (Muphy, G. Dempsey, C, 2010). Cost factor implies that organizations have to come up with strat egies which ensure operating costs are lowered to ensure that optimum profit levels are achieved. Input costs are some of the major costs that affect production within an organization and therefore the resort and spa industry is also imparted with these costs. Spas and resort require specialised equipments and knowledge to operate unique spa services. In terms of investment in the resort and spa industry, resorts need to come up with products that are affordable for the customer (Lim, 2007). As a result, many resorts and spa offer their services as a complimentary to other services such as dining and accommodation. This is usually done by big hotel chains which offer these services within their health and fitness program. This is in contrast to organizations which offer spa services as the core strategy of their businesses since these organizations only invest in spa oriented services (DÃ¢â¬â¢Angelo, 2009). Undertaking strategic management based on cost leadership means an organiz ation will analyze its potential market and come up with services that cater for this market. Since the resort and spa market is faced with a lot of competition for customers, many organizations will fight for consumers based on cost leadership (Engel, 2011). Cost planning is an important factor within any organization and as a result, making use of the cost leadership strategy tends to emphasize on lowering costs or making use of economies of scale. Hotels conglomerates such as Hilton and Hyatt hotels have numerous resorts and spas backed up by a huge customer base. These hotels have the advantage of their huge market presence in the hospitality industry and therefore they make use of the cost focus and leadership strategy (Hoskisson, R., Hitt, M. Ireland, D, 2008). For instance, the Hyatt hotels offer premium services to customers and to attract the loyalty of these customers, they have a cost focus services within their spas (Roll, 2005). They make sure that spa and wellness ser vices are offered at low cost compared to their other services. This strategy has been mostly adopted across the resort and spa industry in several global locations. Resort and spas have resorted to becoming amenity localities where customers get their wellness or treatment services as additional amenities (Enz, 2009). Cost focus and leadership strategies are means of lowering costs while at the same time attracting a huge clientele base with purpose of making profits.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This strategy in most cases work for the short term since customer satisfaction is usually pegged on customer value (Pryce, 2008). Cost focus and leadership does not focus on the service being offered and as a result, this strategy is mostly undertaken where resort and spa services are offered as complementary or non-core services of a hospitality organization (Robbins, S., DeCenzo, D. Coulter, M, 2012). Segmentation is another key strategy factor in the hospitality industry sine this factor looks into the operation of a resort or spa based on its services. Segmentation differs from cost leadership or focus since it focuses on service provision or product differentiation based on a specific market segment. In most case, segmentation tends to offer products and services to a certain class of consumers (Raybould, M. Wilkins, H, 2006). In this case, resort and spas will offer services to customers who are keen on getting health and spa treatments exclusively. Most of the customers wh o are targeted through segmentation are those who want to be targeted for certain services that mainstream industry players do not offer (Erfurt-Cooper, P. Cooper, M, 2009). In terms of service offering, resort and spa have different strategies and thus some offer exclusive health, wellness and spa services as their key product offering. These spas give these exclusive services to their customers with emphasis being on quality service, value and expertise. The resort and spa industry requires the services of well trained professionals who have an understanding in the resort and spa industry (Ireland, R., Hoskisson R. Hitt, M, 2011). These professionals are well trained in offering different types of treatments and massage such as the traditional Urut massage, foot reflexology and wellness services. Resorts and spas which offer niche wellness and treatments services are different from other establishments which offer basic massage services (Wood, R. Brotherton, B, 2008). These cat egory of resort and spa have a different clientele in mind how have no concern for cost and are only interested in quality and value for the service provision. The main idea behind segmentation is differentiation in that these resorts and spas have an understanding of their competitors and want to offer unique services in the industry. Due to cut throat competition in the industry, it is imperative for every resort and spa to target specific customers for its organization (Horner, S. Swarbrook, J, 2005). The resort and spa industry is mainly oriented towards service as a key factor in many regions globally. As a result, the development on the spa industry in countries such as Malaysia suggests that service innovation plays a critical role in business success. The differentiation strategy which segments the market is different from the cost strategy since it aims at giving value against gaining quantity in relation to the cost strategy (Keith, 2009). Differentiation involves a lot o f techniques such as training and hiring health and wellness experts for the sake of maintaining quality services (OÃ¢â¬â¢Fallon, M. Rutherford, D, 2010). In some countries such as Malaysia and Singapore, there are standards and oversight authorities in the regulating the resort and spa industry. Due to the uniqueness and value of the segmentation strategy, it is necessary for premium cost to be attributed to this strategy. This is informed by the problems posed by the cost leadership strategy which is prone to poor services, competition and redundancy (Mill, 2008). Consequently, the differentiation strategy ensures service quality which has a direct influence on the customer satisfaction is ensured (Lee, T. Christine, P, 2010). Some of the resorts that practice this strategy include the Zoetry Wellness and Spa resorts located in different locations globally. It is indeed important to note that service quality is crucial to the success of an organization in the wellness and spa industry (Hoque, 2010). Thus, it is imperative for an organization to adopt differentiation strategies compared to cost leadership or focus based ones in the implementation of business goals and objectives. Conclusion The resort and spa industry has seen a lot changes since its inception not so long ago and thus these changes have been informed by different business strategies. The main focus of strategies in the resort and spa industry is cost and differentiation whereby these two factors are compared and contrasted. The cost leadership model has been adopted by many hospitality organizations with limited success since it does not serve the purpose of services required by the industry. When cost factors of low cost and high customer turnout are adopted service quality goes down and this affects greatly on customer value. This is unlike the differentiation strategy which focuses on the needs of the client and thus most of the time the customer is assured of good service and value fo r money. References Baum, T. (2006). Human Resource Management for Tourism, Hospitality and Leisure: An International Perspective. London: Thompson. Bodeker, G. Cohen, M. (2012). Understanding the Global Spa Industry. Manchester: Pelshiver, Bromberek, Z. (2012). EcoÃ¢â¬âresorts. Boston, MA: Oxford University Press US. Cohen, M. Bodeker, G. (2012). Understanding the Global SPA Industry. Oxford: Butterworth-Heinemann. DÃ¢â¬â¢Angelo, J. (2009). Spa Business Strategies: A Plan for Success. Manchester: Routledge. Engel, J. (2011). Accelerating Corporate Innovation: Lessons from the Venture Capital Model. Research-Technology Management, 54(1), 17-20. Enz, C. (2009). Hospitality Strategic Management: Concept and Cases. Atlantic City, NJ: John Wiley Sons. Erfurt-Cooper, P. Cooper, M. (2009). Health and Wellness Tourism: Spas and Hot Springs. Washington DC: McGraw-Hill Higher Education. Hill, C. Jones, G. (2009). Strategic Management Theory: An Integrated Approach. Boston, MA: Pear son Education. Hing, N. Breen, H. (2009). A Profile of Sydney Club Members: Implications for Strategic Management in a Competitive Environment. Australian Journal of Hospitality Management, 6(1), 76-79. Hoque, K. (2010). Strategic Management: Competitiveness and Globalization, Concepts. Los Angeles, CA: Cengage Learning. Horner, S. Swarbrook, J. (2005). Leisure Marketing: A Global Perspective. London: Laybird Publishing. Hoskisson, R., Hitt, M. Ireland, D. (2008). Competing for Advantage. New York, NY: Raven Press. Ireland, R., Hoskisson R. Hitt, M. (2011). Understanding Business Strategy Concepts Plus: Concepts and Cases. Manchester City: Radcliffe Publishing. Johnson, G., Whittington, R. Scholes, K. (2011). Exploring Strategy: Text Cases. Chicago, IL: Prentice Hall. Kaye, C. (2007). Quality in Hospitality and Tourism Services. Australian Journal of Hospitality Management, 6(1), 113-114. Keith, J. (2009). Coming and Going in Hospitality: Personal Observations after a Decade A way. Journal of Hospitality, Leisure, Sports and Tourism Education, 8(1), 89-94. Lee, T. Christine, P. (2010). The Relevance of Human Resource Management Theory on the Management Practices of Hospitality Providers on Phillip Island Victoria. Research and Practice in Human Resource Management, 18(1), 109-111. Lim, S. (2007). Spa Living: Ideas, Tips Recipes for Revitalizing Body-Mind-Spirit. Boston, MA: Springer. Mill, R. (2008). Resorts: Management and Operation. Cambridge: Cambridge University Press. Muphy, G. Dempsey, C. (2010). Management and Successes in the Hospitality Industry. San Francisco: SAGE. OÃ¢â¬â¢Fallon, M. Rutherford, D. (2010). Hotel Management and Operations. New York, NY: John Wiley Sons. Ooncharoen, N. Ussahawanitchakit, P. (2008). Building Organizational Excellence and Business Performance of Hotel Business in Thailand: Effects of Service Culture and Organizational Characteristic. International Journal of Business Research, 8(1), 22-26. Pryce, J. (2008). Knowledge Management in Hospitality and Tourism. Journal of Hospitality and Tourism Management, 11(1), 47-52. Raybould, M. Wilkins, H. (2006). Generic Skills for Hospitality Management: A Comparative Study of Management Expectations and Student Perceptions. Journal of Hospitality and Tourism Management, 13(1), 103-107. Robbins, S., DeCenzo, D. Coulter, M. (2012). Fundamentals of Management. Harlow: Prentice Hall. Roll, M. (2005). Asian Brand Strategy: How Asia Builds Strong Brands. New York, NY: Novinka. Wood, R. Brotherton, B. (2008). The SAGE Handbook of Hospitality Management. Sydney: SAGE This essay on Resort and Spas was written and submitted by user Caitlyn Bell to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Monday, March 16, 2020
Understand and Prevent Memory Leaks in Delphi Delphis support for object-oriented programming is rich and powerful. Classes and objects allow for modular code programming. Along with more modular and more complex components come more sophisticated and more complex bugs. While developing applications in Delphi is (almost) always fun, there are situations when you feel like the whole world is against you. Whenever you need to use (create) an object in Delphi, you need to free the memory it consumed (once no longer needed). Surely, the try/finally memory guarding blocks can help you prevent memory leaks; its still up to you to safeguard your code. A memory (or resource) leak occurs when the program loses the ability to free the memory it consumes. Repeated memory leaks cause the memory usage of a process to grow without bounds. Memory leaks are a serious problem if you have a code causing memory leak, in an application running 24/7, the application will eat up all the memory available and finally make the machine stop responding. Memory Leaks in Delphi The first step to avoiding memory leaks is to understand how they occur. What follows is a discussion on some common pitfalls and best practices for writing non-leaking Delphi code. In most (simple) Delphi applications, where you use the components (Buttons, Memos, Edits, etc.) you drop on a form (at design time), you do not need to care too much about memory management. Once the component is placed on a form, the form becomes its owner and will free the memory taken by the component once the form is closed (destroyed). Form, as the owner, is responsible for memory deallocation of the components it hosted. In short: components on a form are created and destroyed automatically Examples of Memory Leaks In any non-trivial Delphi application, you will want to instantiate Delphi components at run time. You will, also, have some of your own custom classes. Lets say you have a class TDeveloper that has a method DoProgram. Now, when you need to use the TDeveloper class, you create an instance of the class by calling the Create method (constructor). The Create method allocates memory for a new object and returns a reference to the object. varzarko : TDeveloperbeginzarko : TMyObject.Create;zarko.DoProgram;end; And heres a simple memory leak! Whenever you create an object, you must dispose of the memory it occupied. To free the memory an object allocated, you must call the Free method. To be perfectly sure, you should also use the try / finally block: varzarko : TDeveloperbeginzarko : TMyObject.Create;tryzarko.DoProgram;finallyzarko.Free;end;end; This is an example of safe memory allocation and deallocation code. Some words of warning: If you want to dynamically instantiate a Delphi component and explicitly free it sometime later, always pass nil as the owner. Failure to do so can introduce unnecessary risk, as well as performance and code maintenance problems. Besides creating and destroying objects using the Create and Free methods, you must also be very careful when using external (files, databases, etc) resources.Lets say you need to operate on some text file. In a very simple scenario, where the AssignFile method is used to associate a file on a disk with a file variable when you are finished with the file, you must call CloseFile to free the file handle to begin used. This is where you do not have an explicit call to Free. varF: TextFile;S: string;beginAssignFile(F, c:\somefile.txt) ;tryReadln(F, S) ;finallyCloseFile(F) ;end;end; Another example includes loading external DLLs from your code. Whenever you use LoadLibrary, you must call FreeLibrary: vardllHandle : THandle;begindllHandle : Loadlibrary(MyLibrary.DLL) ;//do something with this DLLif dllHandle 0 then FreeLibrary(dllHandle) ;end; Memory Leaks in .NET? Although with Delphi for .NET the garbage collector (GC) manages most memory tasks, it is possible to have memory leaks in .NET applications. Heres an article discussion GC in Delphi for .NET. How to Fight Against Memory Leaks Besides writing modular memory-safe code, preventing memory leaks can be done by using some of the third-party tools available. Delphi Memory Leak Fix Tools help you catch Delphi application errors such as memory corruption, memory leaks, memory allocation errors, variable initialization errors, variable definition conflicts, pointer errors, and more.
Saturday, February 29, 2020
An Effective Electoral system Disclaimer: This work has been submitted by a student. This is not an example of the work produced by our Law Essay Writing Service . You can view samples of our professional work here . An Effective Electoral system Electoral system or voting system is a system by which voters can make a choice between the options put forward before them. It is often used in an election or when passing a policy referendum. In a democratic state, the electoral process determines who will in charge of the political office. It is the electorate which confers the power to govern and calls government to account. A voting system contains rules for valid voting, and how votes are counted and aggregated to tally the final resultÃ [ 1 ] Ã . According to Encyclopedia Britannica, electoral system, method and rules of counting votes is used to determine the outcome of elections. Winner may be determined by a plurality, a majority (more than 50% of the vote), an extraordinary majority (a percentage of votes greater than 50%), or unanimity. Candidates for public office may be elected directly or indirectlyÃ [ 2 ] Ã . In this question, it was asked whether a proper electoral system wo uld be able to uphold rights. Well, first we shall look at what is a proper electoral system? A proper electoral system or also known as a proportional electoral system is a principle which attempts to ensure that the outcome of the election reflects the proportion of support gained by each competing parties. In easier words, a proportional electoral system occurs when there equal amount of votes and seats in the parliament. Proportional electoral system is totally different from the Majoritarian principle. In majoritarian system, party or candidates obtain a plurality of votes within that certain constituency wins that election. Examples of a proportional system are Single Transferrable Vote (STV) and Party List System. A single transferrable vote is a method of election where a voter ranks the candidates in order or preference. This system does not depend on the candidate being grouped into their political partiesÃ [ 3 ] Ã . The votes would be transferred between candidates i n a manner similar to instant run off voting, but in addition to transferring votes from the candidates who have been eliminated to the next candidate on the list. This method is being applied in Australia, Ireland, Malta, New York, Cincinnati, Cleveland, Toledo, and Boulder.Ã [ 4 ] Ã This system is a good system as it prevents votes from being wasted; this is because all the votes given by the voters would be taken into account. And through this system, the citizens of that specific area would have more voice to voice out their opinion and problems in the Parliament, as they have not only one representative but a larger choice of representative. STV also protects the minorities. This is because the minority voters may split their votes across party lines. They can also exercise choice among candidates from the same party. However, STV has disadvantages. One of it is that this system is extremely complex, as it requires a large amount time and meticulous mathematical calculatio ns. Party List System on the other hand, is method in which the voters vote for the parties, rather that voting for the individual candidatesÃ [ 5 ] Ã . For each of the quota of votes a certain party receives, one of their representatives wins a seat in Parliament. This system is being used in most European democracies and also in most newly democratized countries, like South Africa. This system is simple, easy to understand and it works in any uncomplicated manners. It does not require any complicated and time consuming calculations. This system is extremely fair and equitable from the whole distribution of seats. However, the disadvantage of this system is that no single party can secure an absolute majority in the Parliament. It also destroys the valuable local link between the MP and his constituents, as the constituents may not even know their representative. Party List System also places too much power in the hands of those at the top of the party hierarchy.
Wednesday, February 12, 2020
Forecasting Techniques In Aviation Industry - Essay Example The company developed and implemented a global supply chain solution. This enabled the company to deliver on board customer services as one of the largest airline firms of the world. The company is first to personalize the service for the valued customers. The technology partners of the company are industry matematik International (IMI), Manugistics. One of the most valued strength of the company is committed and professional people in the staff. The majority of the staff in BA is willing to own a problem and is capable of chasing it exemplary. 1 The British Airways demonstrated the compatibility of pleasure and profits. The organization in the company presented its culture as the explanation for the transformation. The organizational environment at the time of transformation resulted in structural changes observing the impact of them in the long term. The organizational structure of the firm exhibited no corporate friction. In general the corporate friction targets to promote positive attitudes by increasing employee's area of responsibility. This system will align financial interests. BA's organizational structure targeted employee attitudes and aimed at secure commitment. The structure did not resign behavioral compliance as staff has common vision in working together. 2 1.2 Problem definition and analysis: The problem conside... When the items are slow moving, generally they are not available readily and the maintenance of those parts by the company can be a burden of inventory. As airlines are a service industry, the maintenance of an inventory to avoid shortage of spare parts is not cost effective practice. One of the possible solutions is the forecasting techniques for the shortage of spares. The forecasting of the problem helps in acquiring the required parts in a particular period of time for the aircrafts of the firm. The all zero, several levels of demand lumpiness, demand variation and ordering, holding and shortage cost are the few models that can be useful in fore casting the shortage of spares in the airlines firm. The evaluation of the forecasting methods by three measures of forecast error and other measures by inventory cost is recommended. All zero forecasts yield the lowest cost when the lumpiness is high. The bid lumpiness also requires the zero forecasts when the shortage cost is more than the holding cost. The maintenance of the spares in the form of inventory should be termed as cost effective when the cost incurred on the company due to shortage is more than the holding cost of the spares in the form of inventory.3 2. Literature Review 2.1 Forecasting demands and Challenges: A.A. Ghobbar in 1994 stated that the most accurate forecasting method on the basis of demand pattern fluctuation in the industry. The average mean absolute percentage error can help in selecting the forecasting methods. The average inner demand interval categorisation can establishes the validity of the factor ranges as a crucial finding. This will simplify and segment the results obtained by evaluating the forecasting methods and